Farah Brand: online store for handcrafted girls' frocks
Farah Brand sells handcrafted frocks for girls up to 15 years old, made with katan silk and gota work. I designed and built their WooCommerce store to present the collection by age and occasion.
The problem
The brand needed an online store that feels like a boutique, not a generic template, and makes it easy for parents to find the right size and style for ages 0 to 15.
- Client
- Farah Brand
- Location
- Pakistan
- Industry
- Children's clothing
- Platform
- WordPress / WooCommerce
- Year
- 2026
- Project
- Client project (via Fiverr)
What I did
Brand-led design
A layout that reflects traditional Pakistani craftsmanship, with typography and colours chosen for a premium children's clothing brand.
Catalogue by age and occasion
Product categories and filters organised by age bracket and occasion, including festive wear and teen collections.
Mobile-first product grid
A responsive grid and product pages built for browsing on phones, where most of the brand's customers shop.
Tech stack
- WordPress
- WooCommerce
- Elementor Pro
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